Getting Real: Roles & Responsibilities for Recruitment & Retention
For most schools, net tuition revenue generates 90% or more of their operating budget. The implications are clear: attracting, enrolling, and retaining right-fit families must be a core competency for all independent and faith-based schools.
But the reality is many private schools do not have clarity on how marketing and admissions teams should be organized and structured. They’re getting by, but it’s not pretty. Job profiles are unrealistic (or non-existent), teams are overloaded, and key functions are left to interpretation.
It’s time to Get Real. In this practical training series, the Enrollment Marketing Geeks will take a no-nonsense approach to helping you get organized. We’ll discuss team structure, job profiles, and collaboration. We’ll hear from real-world practitioners who have experienced big wins and big disappointments. We’ll share our perspective on what makes enrollment and marketing teams successful and what causes them to flame out.
Ready to get real?
Growing Your Enrollment Marketing Team
The Geeks discuss foundational concepts for enrollment and marketing team organization and structure — from figuring out your first hire to sorting through the complexities of a multi-person team.
